Episode 35

BUILDING A SOLID WINE LIST

Listen: ON SPOTIFY

Watch: ON YOUTUBE

Building a wine list for your venue? This episode of Behind is packed with practical insights for restaurant owners, operators, and anyone looking to elevate their wine offering.

We dive into what makes a wine list great – not just in theory, but in a way that works for your menu, your customers, and your bottom line. Whether you’re opening a new spot or refining an existing list, you’ll learn how to match wine with your venue’s identity, pricing strategies that protect margins, and why location and demographic matter more than you think.

From smart varietal choices and design tips to working with suppliers and empowering your team, this episode has something for everyone – no sommelier required.

Plus, we unpack the “F*** You Tax,” the rise of Rosé, and what makes a wine truly smashable. Tune in now for real-world advice you can pour straight into service.

Got a question? – drop us a line here.