Episode 23

MARKETING, BRANDING & POSITIONING FOR RESTAURANTS

Listen: ON SPOTIFY

Watch: ON YOUTUBE

Hey Hospo Friends! Welcome to another episode of Behind! Podcast.

In this episode, we kick things off by answering some of the fantastic questions we've received from our viewers – including one from a listener all the way from Lapland! How amazing is that?

Building on topics we've touched on before, this episode delves deeper into marketing, branding, and positioning yourself as a restaurant. We discuss traditional marketing methods, digital marketing strategies, and the incredible potential of your iPhone for social media. Plus, we explore the benefits of having a dedicated social media team to support your business.

Tony shares his insights on opening a new venue and explains how he starts social media campaigns four weeks before launch. This approach not only builds anticipation but also helps establish the restaurant's identity and personality.

As Tony says: "What do you want to be famous for?"

So grab a seat, crack open an ice-cold sarsaparilla, and enjoy the show!

And don’t forget to keep those brilliant questions coming – we love hearing from you.